How we review products
Short version: we do research, not unboxings. Every article on this site is built from verified buyer feedback, public records, and spec analysis. Here's exactly what that means, including the parts most review sites won't tell you.
Where our information comes from
For every product we cover, we pull together three kinds of evidence:
- Verified buyer feedback from major retail platforms. We read through reviews from people who actually bought the product, looking for patterns rather than cherry-picked quotes. One glowing review means nothing. Two hundred people describing the same flaw means a lot.
- Better Business Bureau records for the company behind the product. Complaint patterns, how the company responds, and whether problems get resolved tell you things a product page never will.
- Spec and claims analysis. We compare what the company claims against the published specifications, the price, and what competing products offer. If a claim can't be checked, we say so.
How we weigh reviews
Not all feedback deserves equal weight, so we credibility-weight it. A detailed review from a verified purchaser who describes specific use over weeks counts for more than a one-line rant or a one-line rave. We discount unverifiable one-off accusations, and we discount suspected fake or spam reviews too. That cuts both ways: astroturfed five-star praise gets thrown out just as fast as a competitor's drive-by one-star.
When buyer sentiment is genuinely mixed, we report it as mixed. We'd rather tell you a product works well for one kind of person and poorly for another than force a clean verdict.
What we don't do
We do not physically test products, and we never claim to. You won't see staged photos of our "test lab" because there isn't one. Sites that fake hands-on testing are lying to you, and we think aggregated feedback from thousands of real buyers is more useful than one reviewer's week with a review unit anyway. When hands-on experience matters for a category, we say so and point you toward what actual owners report.
We only publish what we can recommend
If we can't honestly recommend a product, we don't publish an article about it. We don't do hit pieces, and we don't do takedowns with a hidden agenda. That means our catalog is curated: a product appearing on this site at all means our research found it worth considering for at least some buyers. Products that failed our research simply don't get pages.
How we make money, and why it doesn't change rankings
When you buy through links on this site, we may earn an affiliate commission. That's what funds the research. Here's the part that matters: commissions never change what we recommend or how we rank products. Rankings are set by the research before anyone looks at payout terms, and a higher commission has never moved a product up a list. If that ever stopped being true, this page would be worthless, and we know it. Full details are on our affiliate disclosure page.
Cons and fit guidance
Every product we cover gets real cons, drawn from actual buyer complaints, not softballs like "it's so good you'll want two." We also tell you who a product is wrong for. A recommendation without fit guidance is just an ad, and plenty of products we recommend overall are still a bad buy for certain people. We'd rather lose a commission than send you toward something that won't work for you.
Corrections
Products change, companies change, and sometimes we get things wrong. Every article shows when it was last updated. If you spot an error, emailcontact@comparison.coand we'll look into it.